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As Google + opened its doors for everyone, another important development for Adsense publishers that took place around the same time is the +1 on Google display network!
Beginning October, you will see the +1 button on the display ads on your site. By a simple click you will now be able to endorse certain ads and make them more likely to appear on their social connections. Such recommendations would add more value to your the ads and could lead more readers to notice them, generating more licks and higher returns.
For instance, Erika sees an advertisement for good deals on restaurants. Thinking that it might be relevant for her friends, the +1s it. Now, when Erika’s friends and contacts log into their Google accounts, they will see Erika’s picture at the bottom of the ad, with a line saying ‘she +1′d it!’
Her friends are more likely to notice that ad and will add to its value, as recommendations from friends can be a strong indicator of the ad’s relevance.
Basically, +1’s will be an additional signal that help determine an ad’s relevance. All the relevant ads will continue to vie in the ad auction, and we’ll continue to show the ones that will generate the most revenue for you. +1 button clicks are not counted as clicks on ads. While the users will not get any money for +1 button clicks, +1’s will help AdSense to deliver more relevant ads to your users, which we think will result in higher returns over time.
The +1 button will begin to appear on AdSense for content and AdSense for mobile content display ad formats–image, animated gif, and Flash ads. If you’d prefer not to allow the use of +1 features and social annotations on display ads on your pages, you can opt out starting today by signing in to your account at google.com/adsense.
Display ads become much more powerful when people can see which of their connections have chosen to endorse them, leading to a better advertising experience and higher returns for you.
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